Frontier Direct is an innovator and disruptor in employer-sponsored healthcare, revolutionizing how employees access care. We restore the personal provider-patient relationship that healthcare has lost by connecting our members directly with local Frontier doctors, nurse practitioners and physician assistants.
Our model provides unlimited access to a personal Frontier provider—whether through same-day office visits, texts, calls or video chats—all without co-pays, wait times or hidden fees.* We believe healthcare should be simple, transparent and centered around people, not profit margins.
We make healthcare simple, direct and personal.
With Frontier, you don’t have to navigate healthcare alone. Whether you need time with your Primary Care Provider, help coordinating specialty care, or affordable access to medications, each program works together to keep your care simple, transparent, and centered around you.
Our Story
Frontier Direct was created from a simple belief: healthcare should be simple, personal and direct. Traditional healthcare has become bogged down by insurance claims, endless paperwork and inflated cost-barriers that keep providers from spending meaningful time with their patients and deter patients from seeking care when they need it. This leads to frustrated providers, unengaged patients and poor health outcomes.
We set out to restore the provider-patient relationship by empowering employer-sponsored patients with direct access to a Frontier PCP through a near-site clinic. We serve communities throughout Texas, proving that transparent pricing, unlimited access and personable care can co-exist in modern healthcare.
Our Vision
To transform healthcare in the U.S. by utilizing a direct primary care and cash-pay strategy with self-funded employers and their employees.
Our Mission
We deliver remarkable healthcare experiences by removing the barriers of cost, time, access and administration, while empowering providers and members to experience a relationally-driven healthcare model.
Bibb Beale is Frontier's co-founder and CEO. A Florida State University entrepreneurship graduate (2011), Bibb started as a pilot program patient in 2018, experiencing direct care's accessibility firsthand. After becoming lead investor in 2019, Bibb transitioned to CEO in 2020 when his wife Amy's brain cancer diagnosis showcased direct primary care’s life-changing impact. The experience prompted Bibb to sell his other businesses and lead Frontier's mission to scale direct primary care nationwide.
Peter Lazzopina, M.D. is a family physician, co-founder and the chief medical officer of Frontier Direct Care. He started Frontier in 2018 with the vision to provide affordable, accessible, and personalized primary care to his community. He has seen the power of direct care to restore authentic, relational primary care and believes that direct care is foundational to healing American health care.
Blaine, Frontier's President and COO, brings over 30 years of global experience in achieving revenue, profit, and growth for businesses. A Northwestern and University of Chicago graduate, he spent his early career in consulting before moving into leadership roles with large companies. He eventually found his niche leading young, purpose-based businesses ready to scale. Blaine joined Frontier in 2024 to help build the teams and processes needed to achieve its mission of transforming American healthcare.
Jason Elliott is CFO at Frontier Direct, overseeing financial planning, accounting, data analytics, contracting, HR, and business strategy. A CPA with bachelor's and master's degrees from University of Tennessee's Haslam School of Business, he previously worked at Ernst & Young, where he managed and collaborated with various teams, including his largest engagement—a client with over $11 billion in revenue.
Steven Kaspar joined Frontier Direct in 2022 and built a custom EHR system in just four months. A Bucknell computer engineering graduate and former NCAA Division I basketball player, he previously led 30+ person technology teams at Nationwide Marketing Group, integrating 70+ vendor partners. An entrepreneur who co-founded diversiFIT and operated service businesses, Steven brings technical expertise and business acumen to healthcare innovation.
Lauren Orzechowski graduated from Massachusetts College of Pharmacy and Health Sciences in Boston with a B.S. in Pre-Medical and Health Studies and a M.S. in Physician Assistant Studies. Before joining Frontier Direct Care in 2021, she worked in family medicine, gastroenterology, and internal medicine. Lauren is passionate about building strong patient-provider relationships through empathy, open communication, and shared decision-making. She is also committed to improving healthcare literacy for everyone.
Logan Ayers, a native of Tupelo, MS, has a B.B.A. from the University of Mississippi. He progressed from Associate Director of Operations to COO at Wealth Hospitality, helping grow the company to over 25 properties and $300M+ in AUM. Specializing in acquisitions, strategic analysis, and leadership, Logan champions customer experience to drive profitability. He balances his professional life with community involvement and real estate in Tupelo.
Our Culture
The Frontier Direct culture is built on a shared commitment to revolutionizing healthcare through transparency and relentless execution. We tackle the hard problems that others avoid, approaching every challenge with an extra mile attitude – while maintaining our mission-focused drive to transform the healthcare experience for patients and employer sponsors.
Our team embodies intentional relationships and exceptional service, ensuring that every interaction reflects our commitment to removing barriers and delivering genuine care. Our staff is a mission-driven collective, determined to prove that healthcare can be both accessible and exceptional when traditional inefficiencies are eliminated.
